I’m going to admit to you that I’m guilty of what I’m about to talk to you about today. However, it’s time for some more tough love. How often do you find yourself trying to accomplish multiple goals at the same time? Do you get overwhelmed? How often do you end up not accomplishing anything because you spread yourself too thin and got overwhelmed? I’ve been there more times than I can remember. It’s stressful, frustrating and demoralizing.
There’s a better way. It’s great to have big goals, it’s what gets us out of bed in the morning and drives us to elevate our game to the next level. I pride myself on working hard in the gym and my career, I have big things I want to accomplish with my team. However, at some point you have to make a decision just as I did… Continue to get sidetracked by distractions and side projects, or decide to sharpen your focus towards one goal.
When I started my fitness business back in 2016, I didn’t really have an idea of where I wanted to go. I wandered aimlessly, allowed myself to get distracted and did not become a better coach during that time. I couldn’t make a decision to save my life and as a result, found myself strongly considering leaving the industry for good.
Everything changed when I read “The One Thing” by Gary Keller. It challenged my thinking regarding work and goal setting. I slowly started to restructure everything in my life. Here are the new steps I took:
- I condensed my schedule (shoutout to Jimmy for pushing me to do this years ago) in order to allot time for personal development, business development and content filming.
- I hired a phenomenal person to handle content creation and editing. This freed up my time to focus on what I do best: Coaching and serving my clients.
- I gave up my dog treats business, finally realizing that I didn’t have the time or bandwidth to build two businesses from scratch. This freed up my time and energy to focus on what I do best: Coaching and serving my clients.
- I hired a personal trainer for myself so I no longer had to worry about my own coaching and programming. As a result, I got out of my own way and started seeing results again. Plus, I enjoyed training again. This freed up my time and energy to focus on what I do best: Coaching and serving my clients.
- After years of randomly posting on social media, I finally came up with a strategy. All of our social media platforms (Instagram, Facebook, YouTube, email newsletter) link to and promote each other, creating overlapping fields of fire.
- I hired an amazing coach to handle the nutrition coaching aspect of our business. Instead of trying to be everything to everybody, I brought an awesome coach that does a better job than I could ever hope to. This freed up my time and energy to focus on what I do best: Coaching and serving my clients.
- The condensed schedule allows me more time to spend with my lovely wife and our growing family.
I’m no business guru, but I will tell you this. I now have a much clearer vision of where my team and I are going and it feels much better than four years ago. Narrow your focus and there’s nothing you can’t accomplish, I truly believe that.
Train your body. Feed your mind.
-Demarco
