by Demarco | Dec 14, 2021
Fitness advertising and diet culture have lied to us for decades. We’ve been sold that the image of health is a narrow waist and “chiseled 6-pack abs.” This is problematic as it perpetuates two strongly-held fitness myths: Six pack abs equal a strong,...
by Demarco | Jun 21, 2021
Ask anyone in the gym what they’re working on and a very common answer is “lose weight, tone-up, slash fat” or some other method of improving body composition. While I don’t have a problem with this being a motivator, it simply...
by Demarco | Dec 30, 2020
2020 has been a year of big changes for us. A lot of people died, industries took a big hit, the economy suffered and we all had to adapt to a new way of life. Now, if I sold alcohol, toilet paper, hand sanitizer or...
by Demarco | Dec 19, 2020
Health and fitness are about way more than looking good at the beach or taking that perfect post-workout selfie in the bathroom. With the dawn of social media and heavy influence from bodybuilding culture, fitness has become purely...
by Demarco | Nov 13, 2020
Who do you want to be? Do you have goals, dreams and things that you want to achieve in this life? There’s only so much time that you can spend planning, meeting and organizing. Whether it comes to increasing your...
